Here’s the one in which we figure out what Paul Carr’s startup will actually do; Okay so it is a publication! Okay it’s a whole company focused on publishing only for tablets and e-readers! (Actually doesn’t a tablet count as an e-reader? Wasted thirty minutes having this discussion this morning …)

Carr’s post-TechCrunch company, NSFW Corp, will shun the Internet in favor of a publishing direct-to-the-tablet model because Carr thinks that high-quality content and the web are two mutually exclusive things. NSFW Corp’s first publication will be The New Gambit, which Carr describes as The Economist as written by The Daily Show writers — something like The Onion, but for real news.

The New Gambit will launch in public beta at the end of next month Carr hopes, and will be available cross-platform — on the Kindle, iPad, Nook, etc. Carr wants to hit a regular publishing schedule by the early part of 2012, with the weekly subscription costing 99 cents a ~50 page issue.

“We 100% won’t be on the web,” Carr says, a novel approach which means that his team of ten or so writers won’t have to worry about Internet writing annoyances like caring about SEO or breaking news.

“If we accidentally break news that’s great, but breaking news lives on the web, and it’s going to be free. [The New Gambit] will be more like ‘Here’s what we think and here’s what we know.’ We want to be breaking jokes. I mean we might just break news every so often just to fuck with people, and hide it at the back. Or maybe we’ll create the first range of news breaking merchandise? I like the idea of a plush toy breaking news … These are all just ideas,” he says.

Carr says he chose the name The New Gambit because he wanted something that sounded sufficiently pompous, and was inspired by the Simpson’s episode where Homer reads an issue of the <