Twitter CEO Dick Costolo held a press briefing at Twitter HQ this morning in order to talk about the Twitter’s path moving forward. Costolo indicated how important it was that Twitter focus if it wants to compete in today’s saturated social ecosystem, “We used to say if you don’t know where you’re going, any road will take you there,” he said, implying that was a bad thing.

When asked what he thought about Google+ after the talk, Costolo, who was briefly a Googler after the acquisition of Feedburner, said, “There’s no doubt that they’re going to draw in a large amount of users. You can’t not see that red notification alert on the sandbar,” he said, referring to the fact that you could basically advertise any product on the Google homepage and it would draw in a significant amount of people.

He said that Twitter takes a different route than current social contenders, preferring to pare down its services, “We’re thinking about how we can simplify the product even further. That’s what makes it different. [We're looking] for what can we ‘edit’ out.” He said. “These other products are adding services and we are trying to simplify ours down.”

Costolo insisted that this simplification is needed if Twitter wants to achieve the ambitious goal of being available on over 2 billion devices, without the added benefit of being able to bundle with already existing popular products like YouTube and Android.

When asked about how an advertiser should view Twitter’s liberal pseudonym policy versus that of Google+ and Facebook, both of which require users to sign up with their real names, Costolo said that the primary difference between how the companies make money is that is that brands like Virgin America pay Twitter when someone, whether it be @bozo123 (his example) or @johnsmith clicks on a link. “We’re not wedded to pseudonyms. Other services are declaring that you have to use your real name, because it will help them